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The 1st JFF Audience Survey Results from 14 Countries

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The Japan Foundation has held, among the other projects, Japanese Film Festivals (JFFs) in many countries.

Since its start in 2016, the JFF Project has expanded to promote Japanese films to a world-wide audience with a focus on the Asia-Pacific region under a united platform.

During its third year of operation, JFF was held in a total of 52 Cities in 14 countries including 10 ASEAN countries (the Philippines, Malaysia, Indonesia, Vietnam, Cambodia, Myanmar, Thailand, Laos, Singapore and Brunei) as well as Australia, China, Russia and India. The JFFs had a total attendance of approximately 180,000 Japanese film fans in all countries. 33,000 people attended in the Philippines, which set a world record for attendance of any film festival held to celebrate Japanese cinema. Having successfully expanding in scale, the JFF Project aims to further vitalise the market for Japanese films overseas.

To gain an insight into the JFF and Japanese films, we conducted a survey directed at JFF 2018 attendees. The survey included over 20 questions and received 16,665 valid responses.

The following is a part of our analysis of the survey results.

■ Total attendance per country/city

■ JFF Network

【About the survey】

Target: 10 ASEAN countries (the Philippines, Malaysia, Indonesia, Vietnam, Cambodia, Myanmar, Thailand, Laos, Singapore and Brunei), Australia, China, Russia and India; a total of 14 countries

Period: April 2018- March 2019

Method: Paper and online survey forms to JFF attendees

Valid Responses: 16,665 responses

■ Respondent attributes

< Respondent country >

< Respondent by age and gender >

< Occupation >

■ Number of Japanese films viewed
(*This number includes films viewed at JFF)

■ How attendees found out about the JFF

■ Reasons for attending JFF

■ Reason for choosing the film you watched at JFF

■ What interests attendees have about Japan

Please check the following for details regarding the survey

PRF summary material link

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